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We often go about our daily routines without giving much thought to the little things that make life easier. Whether it…

What is Product Mix ? A group of all product lines and commodities supplied by a seller to its customers is called prod…

What is Product Line ? A product line denotes the group of closely linked products which the organization offers. These…

What is Audience Analysis ? Audience analysis is a critical process in communication and marketing that involves unders…

In the fast-paced world of B2B marketing, where every lead counts, one strategy is making waves for its laser-focused a…

Imagine walking into a store where the salesperson knows exactly what you need, even before you ask. They greet you by …