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Buyer Persona: Meaning, Examples, Purpose, Types, Importance & Limitations

Buyer Persona: Meaning, Examples, Purpose, Types, Importance & Limitations

Basics of Marketing

What is a Buyer Persona? A buyer persona is a detailed, semi-fictional representation of your ideal customer based on m…

Acquisition Marketing | Definition, Types, Examples, Strategy, Advantages & Disadvantages

Acquisition Marketing | Definition, Types, Examples, Strategy, Advantages & Disadvantages

Basics of Marketing

What is Acquisition Marketing ? Acquisition marketing, often referred to as customer acquisition marketing, is a strate…

Consumables | Meaning, Definition, Example, Types and Importance

Consumables | Meaning, Definition, Example, Types and Importance

Basics of Marketing

We often go about our daily routines without giving much thought to the little things that make life easier. Whether it…

Product Mix | Definition, Dimensions, Strategies, Importance & Limitations

Product Mix | Definition, Dimensions, Strategies, Importance & Limitations

Basics of Marketing

What is Product Mix ? A group of all product lines and commodities supplied by a seller to its customers is called prod…

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